“A doula’s job is to be a chameleon: to blend in to her environment, to be whatever she needs in that moment, to be her cheerleader throughout the journey of birth”
Improving the Pregnancy Experience for Black Women
Individual Project
Timeline: September - December 2019
Tools: User Interviews, Subject Matter Expert Interviews, Card Sorting, Affinity Mapping, Journey Mapping, Service Blueprint, Adobe Suite (Illustrator, Photoshop, XD)
Chameleon is a two-sided platform aimed at training women from black communities with culturally competent, doula training. Once a certified doula, the service will connect the doula to clients seeking their services.
STEP 1 || Chameleon Website: Equipping doulas with culturally competent training
STEP 2 || Chameleon App: Connecting doulas to clients and creating a doula community
